Monthly Archives: July 2011

Is Your Message Too Creative? by Craig Groeschel


Jesus was perhaps the most creative communicator who has ever lived. It’s rare that He didn’t use a story or an object to illustrate truth. While most sermons could stand to be more creative, a few are teetering on the edge of becoming too creative. In our consumer-driven society, it’s tempting for pastors to believe every sermon has to be funny, clever, or have a great video to be effective. I’ve unquestionably felt those pressures at different times in ministry. Although creative

Although creative communication can be effective, if not used properly, it can become distracting or gimmicky.

communication can be effective and life-changing, if not used properly, it can become distracting or gimmicky.

Some examples could include:

  • Overuse of stage props
  • Long and ineffective videos
  • Humor for humor’s sake
  • Unnecessary (and long) stories

Avoid trying “too hard.” Trust the power of God’s Word. Let the text speak. If you can add life to it with appropriate creativity, go for it; but remember that God’s Word was alive before you added your creativity!